While at Dorst & Lesser, I designed a fresh illustration style for NRC's print and digital campaigns.

NRC wanted an innovative direction that stood out, without compromising their serious, established brand. The main hurdle: creating rich, eye-catching visuals using their extremely restricted color palette.

I developed a custom, 100% hand-drawn illustration style (crafted on a drawing pad, pre-AI). By combining soft, monochromatic shapes with sharp typography, a modern and mature visual language emerged. This flexible system easily translated complex, topical themes: from rising energy prices to melting ice caps. All into clean, scannable visuals.

The new style hit the right note. NRC was so enthusiastic about the result that they immediately commissioned us to design several follow-up campaigns.