FUCO is a coffee brand built from the ground up. From naming to packaging and product structure. The focus was on creating a bold, recognisable identity 
designed to scale without adding complexity. FUCO is built around a simple system.
One strong base design, with flavours differentiated through a modular label. This keeps the brand consistent, production efficient and instantly recognisable on shelf. The brand language was developed as a system, not a collection of separate assets. Every design decision supports clarity, scale and impact,
allowing the brand to grow without losing its identity.