Eager was created to bring clarity to a growing group of specialised labels working closely together. While each label had its own expertise, it was unclear to clients how these disciplines connected and how they could be combined into a single, full-service approach.


Eager was designed as the foundation that connects these brands. A unifying identity built around ambition, eagerness and the drive to always aim for the highest achievable standard while remaining flexible enough to evolve over time.

Working closely with the founders, I developed the brand from the ground up. From the proposition to the complete visual system: logo, colour strategy, typography, graphic forms and brand language. From there, each label was approached individually ensuring they could stand on their own, while fitting naturally within the wider ecosystem.

One foundation, multiple identities

Eager functions as an entry point for larger clients, bringing together the right specialists per project.
The labels are designed to work alongside each other connected by ambition and structure, without becoming visually interchangeable.

Flik Flak - Rebrand
Flik Flak was repositioned to better connect with brands targeting a Gen-Z audience. A new logo and visual identity were developed to feel creative, contemporary and expressive, while remaining strategically grounded. The rebrand sharpened Flik Flak’s positioning as a culturally aware agency with a clear sense of tone and relevance.

Boest - Rebrand
Boest was rebranded to support a broader ambition. Moving beyond event marketing into cultural programming required a more mature and professional identity. A new logo and visual language were developed to feel confident and credible, while still retaining character and presence.

DRIIVN - Brand Refinement
DRIIVN’s existing logo was retained, but the brand around it was fundamentally reworked. The previous identity leaned heavily on a sports mentality that no longer reflected the brand’s actual offering. The renewed visual system focuses on professionalism, trust and clarity. Allowing DRIIVN to feel both familiar and future-proof.

Cowboys - Brand Refinement
Cowboys underwent a similar shift in ambition. While the logo was kept, the surrounding identity was redesigned to support a more professional positioning and a different type of client relationship. The updated brand better reflects the level of expertise and maturity the label aims to represent.

GOALDEN - Brand from scratch 
Goalden was developed as a new sports marketing agency within the Eager ecosystem.

Founded by two former Olympic athletes, the brand needed to feel credible within the world of professional sport, grounded in real experience rather than surface-level aesthetics.

From naming to logo and full visual identity, Goalden was built around focus, structure and performance thinking. The brand language reflects the mindset of elite sport: disciplined, deliberate and results-driven, positioning Goalden as a specialist partner for brands operating at the highest level of sport.