Flik Flak was repositioned to connect with brands aiming to reach a Gen Z audience. As a social agency it was crucial that the visual identity felt native to the platforms where their work lives. I developed a branding system that directly references digital social interfaces.

The use of rounded rectangles is a deliberate nod to short form video content containers while the button styles and interactive elements mirror modern app design. By grounding the creative expression in strategic platform insights I created an identity that feels contemporary and expressive without losing its professional edge